Alimentación Diferente was founded on October 8, 1987 to be inaugurated the first center in the street Vargas de Santander to February 10, 1988. The aim was to cover an emerging market niche that demanded quality food. As our name suggests we are a company that is not governed by traditional patterns. We have promoted the Iberian market and deli delicatessen products becoming leaders with lots of followers. With the philosophy of providing quality and variety at a reasonable price the name "Diferente" has emerged as the reference name in Cantabria in specialized food or gourmet food. We are also leaders in the retail business and lots of Christmas baskets.